In this way you know which leads you should pitch to first based on the level of interaction we have had with them.

Marketing qualified leads are contacts who’ve had some contact with your marketing campaigns, but might not be ready for a sales call. An example of a marketing qualified lead might be someone who has claimed an offer, shared one of your social media posts or joined your mailing list.

Sales qualified leads are contacts who have expressed a greater level of interest in your product or service. They may have expressly made an enquiry through your website contact form.

Product qualified leads are contacts who have actually used your product and shown a high level of engagement with your business. This is particularly true if you offer some kind of introductory or taster version of the product or if you operate a freemium business model. The lead might show an interest in purchasing the full version of the product or service or upgrading their account.

We are experienced in B2B lead sourcing and have access to large databases of professionals in a broad range of industries. We can generate leads and feed them straight into your CRM in real-time so you can start engaging prospects immediately. We also have capacity to work at volume keeping your pipeline consistently full.